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Understanding how long it takes for contacts to pass through nurtures

Justin Ferguson

Hello SM,

I've got a customer for whom we built an extensive contact owner assignment process based on their multitude of use cases. This process also uses several nurtures.

The first nurture is setup to use a distribution list that is checked/updated hourly.

Our question is, can you give us any indication of the speed at which a contact will flow through each of the nurtures?

For example one nurture has 19 conditionals, so we're trying to determine if possible how long it would take for a contact to go through the entire nurture.

None of the nurtures use pauses.

Getting an understanding on the timeline of how nurtures run would lead into my next question of, is there anything that can be done to speed up the timeline? 

For example is it better to have long nurtures with many steps or split them into multiple nurtures with fewer steps.

Kind regards

Justin

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  • 0 Sugar Employee Badge in reply to Justin Ferguson

    Hi Justin, we have updated our documentation but the page is not yet live, so I'm copying the information here. In a nutshell, it's difficult to determine timing with so many conditionals since it's impossible to know when each of those conditions will be met. Here's the addition to the doc:

    Flow Timing

    At the start of a nurture campaign, it can take up to 30 minutes for a participant to begin flowing through the nurture. After participants begin to flow through the nurture, they flow through action elements immediately, with the exception of Pause steps (participants remain in a Pause for the configured duration). The length of time to flow through conditional elements is variable since a match to each condition must be continually evaluated, which Sugar Market checks every 4 hours, with the exception of the Email Delivered element, which is checked every 10 minutes.

    I hope this helps!

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